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The new jam
The Opel Adam is an important little car. With the German manufacturer reeling from internal struggles and slumping sales, Adam represents the spearhead of their new market onslaught. Named after Opel’s founder Adam Opel, it’s akin to Ford calling their new car “Henry”. It’s a big deal.
Met die naam “Adam” vir die verassende en vars nuwe Opel wat van Januarie 2015 plaaslik op die mark gaan verskyn dink ‘n mens onwillekeurig aan die bekende braaivleisliedjie “Adam en Eva en die Appeltjie” – of iets dergeliks. Maar waar kom Martin Luther in die prentjie?