The muse effect
Motoring journalists are a privileged bunch. Many of them don’t realise it, some can’t appreciate the fact but imagine this scenario: Every week a new car, a full tank of fuel, your pick of brands (within reason) and everything handed to you on a plate, in exchange for a few hundred opinionated words in a publication that is hoped to sway public opinion and convince Joe Bloggs to buy a certain car, or not.