Lineage: Audi RennSport

The Audi-Porsche Genesis

Audi Sport, a name that can not be mentioned without a referral to the Group B (or rather the “Golden”) Era of the World Rally Championship in the 1980’s. While it was short-lived, it was Audi, who took the first step in creating a four-wheel drive rally car, intriguing other manufacturers like Peugeot, Lancia, MG and Ford to join the fight.

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The motorsport conundrum

Text: Franco Theron and Junaid Samodien

Since the dawn of the 19th century, motorsport has always existed due to two key factors. Through the decades, these factors have either worked together very closely and successfully or either against one another, proving unsustainable for the sport. These two factors speak to the needs of the spectators as well as the big manufacturers (brands). The following article will analyse the movement of the motorsport world into different directions, perhaps towards an imbalance between the two factors.

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