The motorsport conundrum

Text: Franco Theron and Junaid Samodien

Since the dawn of the 19th century, motorsport has always existed due to two key factors. Through the decades, these factors have either worked together very closely and successfully or either against one another, proving unsustainable for the sport. These two factors speak to the needs of the spectators as well as the big manufacturers (brands). The following article will analyse the movement of the motorsport world into different directions, perhaps towards an imbalance between the two factors.

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Tested: 2018 Audi RS5 Coupé

The clever choice

I’ve decided to open a tyre shop which only sells 20-inch wheels. This stroke of genius, which should also be infinitely more profitable than motoring journalism, came to me while testing the umpteenth car with ultra-low profile rubber. This Audi RS5 Coupé was in a string of seven cars I tested with 20-inch tyres.

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Launch Report: 2016 Audi A3

The new mixture

Do you know that saying about not messing with a winning recipe? Yeah, picture the scene at Audi’s headquarters when they were tasked with updating the third generation of their accomplished A3. I imagine a boardroom full of long vacant stares, fly counting, much doodling and plenty of awkward silences.

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Tested: Audi Q7 3.0 TDi Quattro

The smaller size

Bigger is always better, right? Well, that probably depends on who you ask so let’s keep our minds out of the gutter and firmly pinned on automobiles. With global trends of dwindling resources and heavier traffic, rising taxes and fuel bills, it’s no wonder Audi decided to shove its Q7 flagship SUV into the gym.

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Tested: Audi S1 Sportback

The mental case

Today I bring you further evidence that Audi has gone a bit mental. Not content with building quality motor cars, their engineers have produced fine fast cars over the years. After building such monsters as R8, RS7, S8, RS4 and S3, they recently cornered the tiny A1, looked at each other and nodded quietly.

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Tested: Audi S3 Cabriolet

The powerful poser

Some things just shouldn’t work, but do. Snoek and jam, leather and lace, symphonies and rock music, you get the idea. There are similarly strange combinations in the world of cars which, in theory, should be ghastly. We’ve just spent a week with one of them and it’s called an Audi S3 Cabriolet.

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